We have experimented on how to use Twitter Moments for tourism curation and marketing. The problem with tourism marketing: the Internet is spammed with content solely created for SEO purposes. Yet tourists want to read and see what real travelers experienced at the destinations of interest, find fun and unique places and share their experiences back.
Twitter has billions of tweets, but up to now there was no way to curate Tweets across multiple accounts and from fragmented timelines. Now with Moments available to anyone, Twitter offers a great feature to curate and share short-form content without relying on third party tools. Plus, to boost the number of impressions earned outside Twitter, Moments can be embedded just like tweets. Embedded Twitter Moments are ideal for social storytelling and turn hospitality landing pages into appealing tourism brochures.
|Bavaria, Allgau, Lake Constance||Hotel Birkenmoor|
|Bavaria, Lake Constance, Lindau||Hotel Seerose|
|Bavaria, Alps||Bad Aibling, Moorheilbad und Thermalbad|
|Black Forest, Baden-Württemberg||Iceland Horses Ranch Birkenhain|
|Black Forest, Kinzig River Valley||Urlaub auf dem Bauernhof im Kinzigtal|
|Brandenburg, Prignitz||Landhotel Heine, Ferienwohnungen|
|Brandenburg, Rheinsberger Seen||Kanustation Tietzowsee|
|Rhineland-Palatinate, Volcanic Eifel||Hotel Pappelhof, Weidenbach|
|North See, German Waddensea, Isle of Juist||Strandburg vacation homes|
|Moselle River, Rhineland-Palatinate||Hotel zum Josefshof, Graach|
|Upper Palatinate, northern Bavaria, Waldnaabtal nature reserve and geotope||Scheidlerhof, Theisseil bei Weiden in der Oberpfalz|